About Us

Learn About Us Whatintrending.com‘s mission to deliver authoritative, well-researched trending news. Please get to know our team and learn about our dedication to precision and detail in a fast-moving digital world.

It happens a dozen times a day. You see a hashtag explode, a news alert pop up, or a friend mention a “viral” topic you know nothing about. The modern internet moves at a dizzying speed, and keeping up can feel like a full-time job.

That overwhelming feeling is exactly why Whatintrending.com exists.

We’re not just another news aggregator. We are your trusted curator in the chaos. Our mission is to do more than report on what’s trending; we provide the essential content, analysis, and accuracy behind the headlines. We go beyond the 280-character hot take to give you the full story.

Who We Are: The Team Behind the Trends

My name is Nandkishor, and I’m the founder and lead writer at Whatintrending.com. After a decade working in digital content strategy, I grew frustrated with the sheer volume of low-quality, hastily written “news” that clogs our feeds. I saw how easily misinformation spreads when speed is valued over substance.

So, I built this platform with a simple, unwavering philosophy: Trending topics deserve serious journalism.

I’ve assembled a small network of contributors—subject matter enthusiasts, fact-checkers, and industry insiders—who share this commitment. Although we discuss a wide range of topics, we have a very strict routine in approaching each topic. We do not merely have authors but a veteran of the beauty industry considering cosmetic trends, a financial fanatic with an economics degree deconstructing market trends and a pop culture expert capable of seeing how the most recent meme connects to history.

Our Core Editorial Principles: The Trust Framework

We publish only those pieces of content that are guided by three non-negotiable principles that seek to win and maintain your trust.

1 . Accuracy Over Speed

Many sites lose the race to be right in the race to be first. We deliberately stop to check. This means:

Corroboration Sources: We never use one source. A post in social media is validated by an official statement, information from an authoritative institution (.gov, .ed domains), or industry reports.
Transparent Corrections: If we make a mistake, we correct it prominently and transparently. We believe accountability is the cornerstone of trustworthiness.
Expert Consultation: For complex topics in fields like health or finance, we consult established publications like Harvard Health Publishing or The Wall Street Journal to inform our analysis, and we always include clear disclaimers.

2. Content is King

A trending topic is just a headline without a story. We answer the questions that matter:

Why is this trending now? What were the events that triggered them?

What happened before? We give the history that brought us to this point.

What does it mean for you? We are putting the trend into concrete effect on your everyday life, your finances, or your perception of the world.

What We Cover: Your Window to the Digital Pulse

Our coverage is broad by design, reflecting the interconnected nature of today’s trends. A new tech innovation can shift financial markets, which in turn influences fashion and culture. We connect these dots for you.

Our key verticals include:

Beauty & Fashion: We analyze the ingredients, ethics, and real-world wearability behind viral products. Does dermatological science back that TikTok-famous serum? We’ll find out.
Business & Industrial: We track market movements, startup disruptions, and career trends, always aiming to explain the ‘so what’ for professionals and consumers.
Entertainment: From deep dives into a show’s cultural impact to responsible reporting on industry news, we look past the gossip to find the narrative.
Food & Drink: We investigate the science, sustainability and cultural importance of what you put on your plate, and the difference between a trend that will fade and a true innovation in culinary traditions.

Our Commitment to Our Readers

Your time and attention are precious. In return for them, we promise:

Unbiased Reporting: We are an independent entity and not dependent on any corporate or political agenda. We are loyal to the truth and our readers.
Depth You Won’t Find Elsewhere: We invest the time to produce original, well-researched articles that provide unique value, not just reworded press releases.
A Human Connection: We are real people, not an AI content farm. We read your comments, listen to your feedback, and are always striving to improve.

Let’s Build This Together

The conversation about what’s trending shouldn’t be a one-way street. We value your voice.

Something on the trend we should look into? Picking a subject and feeling like it is popping up without you knowing?

See an issue we have to fix? It is accountability that makes us better.

Ant to tell us what you think? We’re all ears.

Thank you for trusting Whatintrending.com.

Sincerely,